Well kiddos, here it is the end of yet another year!
So, as I have done in the past I do yet again – REVIEW!
To often we start our days at full steam and we spend the majority of our time solving issues, getting
cars fixed (pre or post sale), advertising cars, paying one bill or another, calling back leads and all that
This month is crucial to your next years business growth or decline.
You must take time to overview your year, your purchases, sales, repairs, advertising, financing,
employees, bookkeeping and most of all WHERE are you now in your 2017 goals?
What you did not reach or achieve in 2017 runs over into 2018 – which could possibly impede your
growth or at least postpone your growth (even MORE deadly).
Most of you have heard me preach about ACTION plans -vs- Business plans. For those who have not,
allow me to quickly bring you up to speed.
Business Plan – You pay someone to “map out” your growth step-by-step with absolutely NO
deviation from the course of action, because if you do deviate and you fail it will ALL be on you.
Do they work – in our industry not usually unless you have VERY deep pockets and oodles of
Action Plan – You pay someone to “map out” your growth step-by-step showing you several different
courses of action to achieve your goal. If one isn’t working – change to plan B or C or . . . until success
is achieved in a natural rapid progression.
Do they work – in our industry they can be highly effective because they can teach a dealer
strategic skills and hones their ability to “go out side the box”, “take a chance”, “do something
completely different” . What ever you choose to call it it forces a dealer to get “comfortable” in
UNCOMFORTABLE situations thus business and personal growth are both rapidly moved forward.
Now that we are all on the same page – back to December and your year in review.
- Where have your advertising dollars been best spent?
- Which units sat the longest and why?
- Which units grossed the most?
- What new resources have you added this year ( Auctions, Wholesalers, Finance Co ).
- How will you change and what will you change in the following year?
- Is your website AMAZING or “there”?
- Have you reviewed changes in the State / Federal laws that may effect your business (Compliance
being the biggest elephant in the room).
- Are you compliant in all your communications (email/text)?
This is the SHORT list boys and girls!
My granddaddy had a saying “Buy In or Cash Out” !
Are you committed to growing your business in whatever new avenues it must take?
If that answer is NO then it is time to “cash out” – get out of this business before it eats you up.
If your answer is YES the it is time to “buy in” – time to go off the rails and start doing things different.
There are over 18,000 Dealers in the state of Texas and with the internet at beck and call 24/7 the
playing field is even.
You do business like everyone else the you stand in line to get your portion of that ONE piece of the
pie – along with all the others.
You do business differently the YOU get to pick how much of that pie you can handle!
This is why KNOWING where you are right now is so important to your future – if you’re on the
wrong road . . .
Spend this slow season wisely my friends and remember your coming year be what you create it to be.
Now one quick side note – THE SUNSET OF 2G 3G CDMA GPS TRACKERS is right around the
corner. Our agency has sent newsletters on this topic, however let’s cover this REAL quick.
December 2017 – last month any of these can be purchased
June 2018 – last month ANY of these units can be Activated!
Time to get your Note Customers in and give them a “free oil change” and while the unit is with you
swap out the old 2G 3G or CDMA units out for a 4GLTE.
If you do not – it is on YOU when you can not find your unit. This is a cost of business and WELL
worth every penny!
On behalf of everyone here at Tom Hampton Agency we say;
And may your coming year be one of prosperity & abundance”
Keep checking for new products and services @ www.tomhamptonagency.com