Weeks of continuous communication across the nation and across the industry has allowed me to put a few tick-marks under some points on my TALLY sheet!
These conversations are all the same:
- HOW are you (the owner) Re-Inventing in all areas (personal/business)?
- WHO are you collaborating with (friend & foe)?
- WHICH areas would you recommend an immediate change in?
- WHAT communities are you a RESOURCE for and which communities are a resource for YOU?
- WHERE would you concentrate MORE effort into and why?
The conversations have lasted from 10 minutes up to 4 hours! The answers have been insightful, inventive, original and most of all … full of HOPE!
The point on my tally sheet that got the most tick-marks?
A REFERRAL PROGRAM!
Using Texts, Calls, Emails, and/or Video Chats. All have been fruitful. Integrating your referral program into your Social Media is PARAMOUNT to prospering.
That being said,
HOW is your referral program? Old School Simple to the rescue! It is very simple, very effective, and no complications necessary! It also provides a very powerful income stream to your previous customer (scared & financially insecure)!
A Simple Referral Program example:
You (previous customer) notify me (the owner) that someone (referred friend/family) is coming to do business with me. I (the owner) roll out the covid-19 sanitized Red Carpet for the client (referred friend/family). When the referred potential customer (referred friend/family) does business with me then You (the previous customer) that referred the new customer will receive a pre-determined MONITARY amount!
I sell used cars, you bought one from me 2 years ago. You got my Rewards Program email and are in need of extra bucks during this crisis. So, you tell every Tom, Dick & Henrietta to see me if they need a car!
Bingo! Now I (the dealer/business owner) have an ARMY of salespeople giving the BEST kind of recommendation on the planet – Free positive advertising via word of mouth!
****Note: Be sure the reward paid out is fair and intriguing enough.
In the previous example that dealer would have started his referral fee at about $250 and climbed up to a preset limit. Think about it; Previous customer sends a buddy that buys a $25,000 truck – caution if paying out a $100, that customer will never send YOU (Mr. Dealer or Mr. Business owner) another referral.
On the other hand, if you own a carpet cleaning business and you do the whole JOB for $250, then that referral may look like a nice Thank You card and a $20 gift card (about 10% of the job).
It is all relative, however, the KEY is the referral program. There you have a little nugget, that if worked properly, may well be you/your companies’ lifeline for a while. At the very least, it will be fun adventure!
Remember. If you don’t CREATE your future, then your future WILL create you!