Tag: Car sales

Olympian or Spectator?

Posted on | by Tom Hampton Agency

Truth time my friends. This may be one of the most challenging pieces I have ever written. In November of 2019, my health took a turn, and painfully begin to control my every effort for these last 22 months.   

 

Short personal history: At 8 years old I was told I would never walk; With great perseverance and determination, the brace, wheelchair, and crutches were gone by 10 years old! I took 6 years of speech therapy as a child because I stuttered severely; I have since then, spoken freely and effortlessly. I have lived with chronic nerve pain ALL my life and put on mass doses of pain killers as a young adult; I have not taken a prescribed pain pill with any kind of regularity for over 30 years. For the past 14 years, 70 + hour work weeks were the norm and I traveled at a minimum of one week a month. For 7 of those years, I successfully managed my family’s business in conjunction with my own, after my dad passed.  

 

I tell you these pieces of my personal history to show you, my friends, that you are not alone. We are all overcoming personal and business hurdles of all varieties. Please, take care of your health. Drink plenty of water. Stay positive. And embrace challenges head-on with strength and determination! Through it all, with much support from my amazing team, I have been able to keep pursuing my goals to grow my business helping to support dealers in their own growth.  

 

Things are changing, both here at Car Guys Agency and with me personally. Most of you are used to having me pop by your lot, check up on you, and dish out some awesome advice while I am there! (Toot, Toot!! 😉)  

 

Those days my friends can sadly be no more. As much as I dislike it, my decreasing mobility has become the reality of my days. So, in the future, I will be reaching out to you via telephone, email, and text. By the way, as always, my team and I are here in any way we can help support our fellow dealers.  

 

I know how hard you are pushing yourselves, especially in this unstable market, just to keep afloat. We are not out of the woods yet. Markets are predicting there are another 6 to 8 more months of retail-priced units rolling across the auction blocks nationwide. It is unnerving to have a 60-car lot with only 14 units on it. I am also betting we will soon see Floor Plan companies start dropping dealers and smaller dealerships with limited financial resources who just cannot buy. Sooner, rather than later, the public will start pushing back at the higher retail prices and sales may just keep tanking.  

 

The nationwide market is constantly readjusting itself. The dealerships that survive and thrive over the next wave of challenges, yet again- must reinvent themselves and how they do business.  A growing dealership will be operating with new resource partners, rely even more on their communities, and embrace & adapt to changing paradigms.   

 

The large dealerships have 20+ groups of high-paid professionals that use their collective knowledge to market the company. So, with my own advice in mind, we too are adapting and redesigning how we grow as a company. To our loyal readers and longtime customers, we want to personally extend a VIP Invitation to be a part of our newest upcoming project! In June/July of 2021, Tom Hampton Agency will be forming a new group focused on bringing together like-minded dealers motivated to be a part of creating Strategic Growth Plans for the benefit of all.  If you are interested in joining and growing with us, email us here! 

 

Change is uncomfortable and often painful. I remind you; Olympians never won a medal because it was easy. They got it because they pushed, shaped, and molded their potential until the dream met reality. You have got to MOVE and DO to accomplish your goals. Repetition WILL create change in you, your salespeople, and your entire organization.   

 

To best survive this next incoming wave of industry evolution, we must grow; Grow new resources, new alliances, and more courage to jump in and start now. Waiting to see how things may go, could leave you left behind to play catch up. With great new products added to their lineup, Tom Hampton Agency is a great place to start finding those new and inventive (additional income bringing) resources! 

 

Here is to YOUR bright and successful future! Let us face this evolving world together to do and create what others say is impossible!   

  

Create-A-Great-Day,   

Tom Hampton 
832-723-3976  
[email protected]  

TCPA Violations can cost you BIG!

Posted on | by Tom Hampton Agency

By Tom Hampton

TRUE fact, 95% of texts are read in 90 seconds or less after you send it. Texting is unquestionably an integral tool to engage consumers in 2020, HOWEVER, it is not without extensive legal and regulatory risks.

In order to survive and thrive, businesses must be mindful and play by the rules set forth by the Telephone Consumer Protection Act, known as the TCPA founded in 1991. Car dealerships directly put their business at legal and financial risk each time they text, be it to correspond with a lead, with a customer, for collections, or sending inventory pics…the list goes on! TCPA penalties START at $500 and can go up to $1500 per text sent.

Example:

A customer submits a complaint that 5 texts were sent to without their permission. At a minimum, fees will start at $2,500, likely much more, as well as setting the way to a full investigation looking for compliance violations, often adding more fines.

How can the average dealer keep track of all the texts sent by the entire team, on top of the 5,000 other things they are currently doing? The solution is very simple and so cost effective it is scary! For less than one average auction fee and no long-term contracts, you are covered-7-ways-to-Sunday, 24/7/365.

Just like having a DMS to keep all your paperwork records and compliance, this is also a tool to keep your texting compliant! Did I mention that with this service, you see it all! No more guessing what your employees are texting to prospects, customers, or account holders! No more getting blind-sided by customers who say…’your salesman told me if I did this…. then y’all would do that for me!’

SOLUTIONS are what we do at Car Guys Agency. Effective, affordable solutions for your dealership. Give me a call or visit www.carguysagency.com

Re-Birth of an Industry.

Posted on | by Tom Hampton Agency

Honestly, my friends, I did not think that I would live to see the rebirth/reinvention of the used car industry. 

My grandfather was around for its birth, my father for its heyday, and I for the rapid evolution of vehicles. The here and now, we are seeing changes we never could have anticipated, and they won’t stop there.   

In my father’s day, the salesman did it all; Desk the deal, underwrite the paper, go back and get the car made ready, then deliver it. 

Well, it kind of looks like it is 1965 again as our salespeople are granted more independence   from the desk. Our salespeople are taking more initiative to generate their own book of business as they learn to become professionals in all that they do. 

That fact in mind, what are you, the owner, doing to educate/train/inform/practice with your crew? Have you sat down with each one and done a little dream building? 

Do YOU know what your salespeople’s individual strengths are? Do YOU know what motivates them (besides $$$$)? Have you asked them for their ideas on how to improve any or all areas of the business? The way things (business) were run 6 months ago is just that…the past. A way of business we WILL NOT going back to doing. 

Getting that fact into your business model and adjusting actions accordingly is the key to PROSPERING instead of surviving the exponential changes we are all experiencing. Customers LIKE the personal service this crisis has forced dealers into. Customers like the fact of no F&I Dept process to suffer through. Customers like the test drive coming to them and the virtual test drive videos dealers are doing for every unit in stock. Customers like having the perception of having the upper–hand throughout the entire sales/delivery process. 

Customers LOVE the fact that salespeople are having conversations with them and ***MAGIC WORD*** LISTENING to them! Customers are getting what they always have wanted and feared the most…control. 

IF IT SELLS CARS – THE CUSTOMERS MAY HAVE AS MUCH CONTROL AS THEY FEEL THEY NEED. So, WHAT are you doing about that? 

How are you fostering/nurturing those relationships to ease control into the customers hand? How are you making your customer feel more a part of the process and not feel as if they are BEING processed? These are some very serious things to think upon my friends. 

Being in communication with friends/clients in the industry in all corners of this great country has painted a very clear picture of what the smart dealer is doing. They are buckling down and getting it done. In this unprecedented season of reinvention and rebirth, LET your customers, salespeople, bankers, friends, associates, and all others help you, reshape your future. 

If you do not know what your customer wants (expects) then how can you meet those wants/needs/desires? My advice, grab a notebook and pen, have a Zoom meeting with your team, and brainstorm your tails off!  

Now, more than ever, the game of “what if” can be your best tool to grow with the curve of change and not get crushed under it. 

Create A Great Day, 

Tom Hampton