October is a month of harvest in many nations throughout our planet.
Seeds we have sown in early summer, weeds were pulled & fertilizer applied.
Now the crops are in and it is off to market to sell our crops and buy our supply of seeds for the next growing season.
Welcome my friends to what traditionally has been known as the slow/slower/slowest season of the “car year”.
Sales usually will slow down in October, then get a little slower in November and hello to “Ho-Ho-Holy crap I haven’t had a single call in 6 days” come December.
So here’s a repeated version of a simple truth AND I will restate “The definition of INSANITY = Doing the same thing over and over and expecting different results”!
OK there you have it and yes you guessed it I am back on that bandwagon again – CHANGE.
Follow my logic on the following crude; albeit excellent example of business!
EXCITEMENT / WONDER / SOLUTIONS / RESULTS
—-> —–> ACTION —-> —->
EXCITEMENT: I am finally gonna have my own lot. I’m knocking out of the park and NO ONE is gonna get in my way!
WONDER: Wow being the boss is cool!
Wow being the boss – takes a lot of time.
What have I done, there’s not enough hours in the day!
How am I gonna get all this done (P.S. Note to self – MAIL that report or pay another late fee)!
Why did I do this again – oh yeah money and freedom. Let’s see – haven’t paid myself in 6 months, work 14 hours a day five days a week and 11 hours a day on the weekends)
SOLUTIONS: CHANGE what you are doing!
Bring in a fresh set of eyes with “no agenda” – observations and options is all you want.
Before you can even think about making effective changes in your business YOU must first change.
Time to get new “Starting Rituals” (that’s a YouTube lookup folks – lots of great motivational speeches on that subject).
Educate yourself – know where you and your business are needing refinement/readjustment/replacement. If you are fair at advertising – take an Online class.
IF YOU ARE PAYING TOO MUCH FOR CARS – RESEARCH
RESULTS: Once you begin to shift what you do and how you do it – your business WILL shift with you.
Where are your goals, hopefully in front of your FACE every day!!!
Your results any given day are a DIRECT results of where your thoughts were in the past.
So if your focus is on your problems not only are you going to attract more problems (like fly’s to a picnic) your facing the wrong way!
Focusing on your goals keeps you pointed in the right direction and attracts more successes.
You will notice in the above illustration that ACTION is the undercurrent of every successful business.
It doesn’t mean you’re not smart enough – asking for help or getting help!
It means you ARE very smart for seeking guidance and knowledge.
We as owners have to push through – no matter what.
Success ONLY comes through failure/ learning / retrying.
Every day I walk into dealerships where “cars are too expensive/ advertising isn’t working/ customers have NO money”. No goals (sell cars – big whoop) only excuses!
Every week I walk into one dealership “business is good/cars are out there/rotate my advertising (paid service)/have a wide variety of customers (social media/website/blog/community service). Will go into great detail on every goal set and achieved – total responsibility
You tell me – which one is going to be there in 5 years bigger than ever!
Remember this my friends:
“Through Teamwork and relationships lasting foundations are prepared. Seeds sown therein, will produce fertile crops that you will harvest EVERY season”
Slow season is here – what are YOU going to do about it.
IF YOU WANT TO GROW YOU AND YOUR BUSINESS – GIVE US A CALL
OUR LOGO SAYS WHO WE ARE AND WHAT WE DO!
Create A Great Day,
Tom
P.S.
Recently associated with a good insurance agency for Garage Liability and Open Lot insurance.
Give me a jingle and I’ll text you/email you some info for saving some $$$$
