What makes YOU and your dealership stand out? 

If price was your first thought, then I ask you to consider the possibility that there are issues in your foundation. Price is like an opinion; Everyone has one. If low prices are what set you apart, then you have already seen your foundation crumble a bit through the last year as wholesale prices have skyrocketed.  

It isn’t only price, however. If service or quality was your first thought, you too have spotted some cracks forming as people’s standards have exponentially increased over a very short time span; All while we struggle with fakes, bad titles, and smaller vehicle pools to pull from! (And if you went with the Price/Quality/Service triad, your work was certainly cut out for you to keep up in the current marketplace.)  

I am here to tell you cracks will happen. It is the predictable part of living in an unpredictable world. If your values stack up high enough, and your potential customer feels heard and that they can rely on your integrity, (before & after the sale), then you will have earned a loyal client.  

Most dealers I have worked with run into difficulties. Why? Because they build into what they value, not what their clients value. Learn how to implement what your client values into your business culture and you will win big! Outstanding performance requires pushing, evolving, improving, and innovating!  

So, how do you know what your client values? The answer – Very simply, ask. 

You can begin by asking new customers how you can better serve them as soon as the sales process begins. Finish it all off by finding out what made them choose to purchase from you (or not). There can be much to learn by utilizing follow-up resources, such as phone calls and emails, throughout the entire experience. Another easy way to learn what your customer values is to create a Facebook poll to share with your community. The adventure of growing can lead to major discoveries IF you are upfront and sincere with people as to why you want to know. To better serve your community, you must offer more than just your assistance with purchasing a vehicle at a good price.   

I am excited to challenge you dear friends with a new goal! Create more value in you, your team, your business; Anything you want to nurture, improve, and add value to. Let me remind you, value too, grows exponentially. I promise, soon, with hard work and commitment, your community will take notice of the changes. 

Personally, I absolutely love finding ways to add value to who I am and what I do. The better and more experienced I am, the more I get to contribute and pay it forward to you all. So thank you all, for letting me be there for you. Your trust is the rock-solid core of my values.  

Let’s chat! I personally guarantee a unique perspective to guiding and mentoring the growth and stability of your dealership! This process is accomplished from years of experience assisting people to shift from their personal limiting beliefs into a mindset open to limitless possibilities and the resource opportunities to support your journey. Call the office at 281-424-9315 to schedule your consultation. 

Create-A-Great-Day  

Tom Hampton