This is a shiny new year; It will be what we make of it! Poor sales are rooted in poor foundational business practices. To ensure that our dealerships have constant sales, …10, 20, 30+ units every month… then these 3 paragons of business must be done to perfection. Shall we roll up our sleeves and go to work?
The foundation of any business…Communication.
Communication, on all levels, must be concise, honest, diligent, and thoughtful in their nature. Give the client what they asked for, after you have listened thoroughly to determine you understand what they need. Provide your customers with plenty of pictures, finance requirements, options for test drive arrangements, and any other information frequently requested by customers. It is vital to get back with them in a timely manner. Try setting calendar reminders for yourself along the way or finding a good phone app by searching “Appointment Reminders.”
Transparency is not just an industry buzz word. It is the future and YOUR present.
As most business struggle to implement transparency in their operations, for us as dealers, it is very simple. We tell folks what needs to happen, what is going to happen, and hopefully entice their input during the process. Many dealerships are still suffering because they are not transparent. Ask yourself these questions when measuring your company’s transparency:
Is there plenty of access to information?
Is your website easy to navigate and intuitive?
Are your company’s core values represented clearly?
Is your company consistent across all platforms?
Do you actively engage with customers & employees to encourage feedback?
The bottom line, transparency makes the buying process easier, less frightening, and much faster!
TRUST, the biggie!
Just how, my friends, do we convey trust? To start, community is a very crucial key! What your clients say about you, your inventory, your policies/practices, and how you respond when things go sideways, is where the magic happens (or doesn’t). No business is perfect. We all get the occasional black eye on social media or reviews from an unhappy customer. How we deal with those mistakes, (even when they are not our fault) is being closely watched by all those looking to do business with us! Your customer service practices are the quickest way to ensure trust and loyalty in this business (Or any for that matter!).
Communication, Transparency, and Trust: Done well, equals opportunities; More opportunities, naturally more growth! As always, we are here and can assist you in the future growth of your business. Drop us an email, shoot us a text, or just pick up the phone and call to set up a consultation!
Create-A-Great-Day,
Tom Hampton
Join our Dealer Group on Facebook or send us a friend request! https://www.facebook.com/groups/950701648698454
We regularly post industry updates & reminders, growth opportunities, and promotions! For a complete list of our services, please visit us at www.TomHamptonAgency.com
