As we enter the last quarter of 2021, it is time to start thinking about what you want to work for in 2022. If you could wave a wand and magically optimize your business to its fullest potential, what would that look like? What sagely changes would you implement immediately?

2022 is only a few months away. Time to set your goal planning into overdrive and create your New for ‘22 Dealership! We are amidst many challenges and changes coming to our industry. Since we can’t actually wave a wand and do magic, let’s look at ways you can optimize your businesses performance by creating a budget for small adjustments and improvements that grow big changes!

Web Presence

New for 22 is slanted towards your website because that is your front line – Usually the first as an interface of engagement with a potential customer!  First ask yourself, your team, your friends, and your customers – What can I do to improve my company’s website? Is your site fully capable, easy to follow, and transparent? Is it safe? Is it is optimized for mobile? Is it engaging and does it build curiosity from page one? If any of the answers to these questions are no, grow your budget so you are able to invest to hire a professional to optimize and protect your website. You want your customers to have the best experience possible. Side note, make sure that YOU own your company’s URL. If you use one of the many companies out there that will assist and “get it for you,” then they would be the owners of the domain, not you. We recommend purchasing your own from a source like GoDaddy.

Also, for the low cost of $299 a month (this is on sale now for only $150/mo for the ultimate package) you can have your web presence automated – including website, inventory, classified postings, social media automation, local dominance, CRM, instant conversation, AND *Digital Ads. (*3^rd Party Fees Apply)

Optimization, complete. Get my Web Presence Optimized Now!

Physical Presence

Now that you are reaching customers from all corners of the web, what can you do to improve the appearance and flow at the heart of your business? Begin to take stock of all the changes you can make that will be any kind of improvement to your physical location. It can be as simple as replacing chairs to more comfortable ones – to the more complicated, total remodel. Whatever your goal, adding a small amount to your budget for changes can drastically improve the quality of your business.

Not quite and optimization, but… the most critical part of your physical presence, displaying your current State Licenses, City Permits, and other vital documentation. Should you decide you want to move, locating outside your current county limits, means reapplying for them all. Stay up to date (Subscribe to our emails, we send monthly news updates and reminders!) with the TXDMV and OCCC. (Have you heard? New to TXDMV – Continuing education for licensing, 50K Bonds, and a new Sign Rule).

Surviving these tough financial times means creating a valuable experience for your clients and generating a strong word-of-mouth flow. Your role goes way past selling them a car; You are servicing your community. Look at everything you have accomplished, just this year! Let’s keep driving forward, together!

Create-A-Great-Day,

Tom