April showers bring may flowers, but this year’s February freezes brought us auction squeezes! We are seeing prices are far above normal tax-time hikes, with no signs of tapering off. Playing the usual Price Game is the surest way to the poor house in our current market!

 

How are the new car dealerships holding on to high mileage trades and still getting their money for those units? Trust, transparency, and a supply-and-demand mentality! With less inventory on hand, we know that that means every unit we already have needs to get adjusted for retail. Time to re-appraise all your current inventory and start looking at replacement cost / availability.

Trust and Transparency are a symbiotic relationship. The more transparent you become in all your processes and procedures; the more trust is built along the way. Make sure your website is easy to navigate and all your policies and procedures are outlined in detail. Finance options/information should be easy to understand and access and make darn sure it is all secure!

There has been so much success in providing customers with an online credit application. Financing and an approved loan amount first, vehicle second, then delivery in minutes (not hours!) Knowledge of one’s financial abilities in any type of purchase is empowering and removes a lot of fear from the entire process! For us, it removes having to show them 20 different cars, only to find out 3 hours later, they can’t even afford the porters ’98 hooptie!

Find your technique to symbiotically build Trust and Transparency in today’s marketplace and on your website. Remember my friends. Without us, the independent used car dealer – most Americans would be walking! The better you serve your prospects, the greater your client base becomes.

Create-A-Great-Day

Tom