High Octane Blog

Cash Is King.

All right people. “Tax Season” is done and gone – soooooooo…

What are your marketing strategies for your Summer Business?

Did you know, that as of January 1, 2019, the DMV reversed their interpretation of Referral Programs? Since 2008, we as Dealers were not allowed to have anywhere in our written materials that we paid a “bird-dog” (referral fee)!… Read the rest

STARS & SWIPES!

NEWS FLASH – THE WORLD IS NO LONGER FLAT!

Most of you, if not all of you know this fact! or do you?

First, let us relive a bit of the past – Math Class. We learned how to graph on “Y” and “X” axis, given a set of “points” we could use these axes to pinpoint the location – on a FLAT piece of paper!… Read the rest

Keep it Close

Contrary to popular belief in the industry: IF you are selling 10 units a month; you do not need 30 units on the ground.

This time of year historically, dealers “Load Up” in anticipation of Tax Season.

In 2019 that could prove to be a costly mistake.… Read the rest

Tax season (or what’s left of it) is GRAVY!

So if you’re thinking about “Loading Up” for tax season, please remember it is VERY easy to run out of money before tax season even hits. Yes, you may have a $200,000 Floor, however reconditioning, advertising and selling are CASH-OUT-OF-POCKET. That can be the point of tipping in the “red” for a lot of dealers – seasoned vet and newbies alike!… Read the rest

Finishing 2019

I am a huge proponent of “Self Investment” when it come to business and life in general.

I am constantly listening to recordings in my car (translate – office) in between clients. They cover a variety of subjects and the speakers are always varied. … Read the rest

Fraudulent Emails Posing as TxDMV

Have you received a suspicious email recently claiming to be from the TxDMV? You may have been the target of a “phishing” scam.

What is “phishing?”

Phishing is a cybercrime in which a target or targets are contacted by email, telephone or text message by someone posing as a legitimate institution to lure individuals into providing sensitive data such as personally identifiable information, banking and credit card details, and passwords.

Read the rest

To Bee or not to Bee!

Ladies and gentlemen let us consider the humble BUMBLE BEE.

Scientifically it “can not fly”!

Mathematically it “can not fly”!

And yet it FLYS!

Too many and I mean WAY too many times I will walk into a Dealership and be talking to “the powers that be” and invariably we get on the topic of growth (usually Lack there of).… Read the rest

An August to Remember

Well my friends here we are after what has been a relatively slow summer.

Now what?

How do you drive MORE eyeballs to your Ads?

DO SOMETHING DIFFERENT!

12 years of working with Dealers all across this state has taught this old car dog – a few new tricks.Read the rest